"If you desire flashes and also particular experiences of romantic love, check out novels. If you desire to understand also this main quality of huguy nature to its roots, review Why We Love." —Edward O. Wilson In Why We Love, renowned anthropologist Helen Fisher provides a new map of the phenomenon of love—from its beginnings in the brain to the thrilling havoc it creates in our bodies and behavior. Working via a team of scientists to shave the right to the brains of human being who had simply fallen madly in love, Fisher proved what psychologists had until freshly only suspected: as soon as you loss in love, particular locations of the brain "light up" through enhanced blood flow. This sweeping brand-new book provides this information to argue that romantic passion is hardwired into our brains by numerous years of development. It is not an emotion; it is a drive as effective as hunger. Provocative, enlightening, engaging, and also persuasive, Why We Love uses radical brand-new answers to age-old questions: what love is, that we love—and exactly how to store love alive.

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About the Author

Dr. Helen Fisher, described by Time magazine as “the queen mum of romance research study,” is an around the world renowned biological anthropologist and also among the world’s leading professionals in the scientific research of huguy attractivity. Using useful magnetic resonance imaging, she research studies the brain in love. And via her long-standing research study, she helped build among the fastest-growing digital partnership sites,, a subsidiary of Introduced in February 2006, functions the Chemistry Personality Test and Matching System, both emerged by Fisher. To day, more than seven million civilization have actually taken the test, which is easily accessible in forty countries. In addition to serving as the chief scientific adviser for, Fisher has authored four books and also many type of short articles in clinical journals and also well-known magazines. Her perspective on love, sexuality, woguys, and gender distinctions is frequently featured in major news outlets, including The Today Sexactly how, CNN, National Public Radio, BBC, and also The New York Times. As a study professor in the Department of Anthropology at Rutgers College, she focuses on the function of biology in humale sex, love, and marital relationship.Fisher’s extensively anticipated book Why Him? Why Her? (Henry Holt and also Company; January 20, 2009) proves her clinical hypotheses about why we are attracted to one perchild fairly than an additional. Why Him? Why Her? adheres to Fisher’s 2004 book, Why We Love (Henry Holt), which was analyzed into sixteenager languages. It discussed her research on the brain physiology, advancement, and also worldwide expression of romantic love. In her 1999 book, The First Sex: The Natural Talents of Women and also How They Are Changing the World—which got the New York Times Publication Resee Notable Book award and was publiburned in fourteen languages—she questioned sex distinctions in the brain and behavior, and also the affect of womales on twenty-first-century organization, sex, and also household life. Fisher’s other books encompass Anatomy of Love: The Natural History of Mating, Marriage, and Why We Stray (1992), also a New York Times Notable Publication, with nineteen foreign-language editions; and also The Sex Contract: The Evolution of Person Behavior (1982), interpreted right into five langueras. Her short articles have actually appeared in The Journal of Comparative Neurology, Journal of Neurophysiology, Archives of Sexual Behavior, Journal of Sex and also Marital Therapy, The Journal of NIH Research, Psychology Today, Natural History, New Scientist, The New York Recheck out of Books, The Chronicle of Higher Education, and also many type of various other journals, magazines, and also books. Fisher obtained her PhD in organic anthropology at the University of Colorado with a dissertation on the evolution of huguy female sexuality and the beginning of the nuclear family members. She has actually been on the nationwide lecture circuit considering that 1983. Lectures encompass speeches at the Amerideserve to Museum of Natural History, Smithsonian Institution, World Economic Forum (Davos), TED, LeInternet, Harvard Medical School, the United Nations, the Salk Institute, Amerideserve to Psychiatric Association, the Broomajesties Institution, Amerihave the right to Press Institute, American Society of Newspaper Editors, and also Fortune magazine, and academic and company conferences in the USA, Canada, Europe, and Asia. For her occupational in interacting anthropology to the lay public, Fisher has actually received the Amerideserve to Anthropological Association’s Distinguiburned Service Award.

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“Written in a deceptively straightforward manner, in language that is over nobody"s head, Why We Love mixes brand-new study via prior scientific findings to construct a thesis through startling ramifications.” —The New York Times Book Review“Like the words of a talented lover, Fisher"s pclimbed is charming and also engaging . . . In hands as expert as Fisher"s, clinical evaluation of love only adds to its magic.” —Scientific American

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