91.Which of the complying with would be LEAST likely to be provided for mass selling?   

A.advertising

B.public relations

C.sales promotion

D.publicity

E.personal selling

92.In a promotional sense, customized interaction is exemplified by   

A.the development of distinct products based upon the needs and also desires of individual consumers.

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B.the translation of a company's message into multiple languages for usage in proclaiming in different nations or areas.

C.personal marketing between a seller and also a prospective buyer that deserve to include face-to-confront, telephone, and interactive electronic interaction.

D.the production of different promotional projects based on gender, age, or ethnicity.

E.the use of different imeras (such the covers of Sports Illustrated) to reach various product groupings.

93.Which of the adhering to types of promotion uses customized interaction?   

A.advertising

B.public relations

C.sales promotion

D.personal selling

E.publicity

94.Which of the adhering to kinds of promotion offers customized interaction?   

A.advertising

B.direct marketing

C.public relations

D.sales promotion

E.publicity

95.Advertising refers to   

A.any type of nonindividual, instraight phelp presentation of an company, organization, or product.

B.a short-term inducement of worth available to arousage interemainder in buying a product or business.

C.approaches used to determine a tarobtain industry for a certain product or organization.

D.any kind of passist create of nonpersonal communication about an company, product, business, or principle by an determined sponsor.

E.any type of unphelp form of individual presentation of products and services.

96.A paid form of nonindividual communication about an organization, product, business, or principle by an identified sponsor is referred to as __________.   

A.sales promotion

B.publicity

C.advertising

D.direct marketing

E.mass communication

97.What is the nature of the "paid" aspect of advertising?   

A.Fees are paid for area or time in the medium.

B.Fees are passist to salesworld as either salaries or commissions.

C.Fees are passist to imaginative arts contributors however there is no straight payment to media.

D.Tright here is a broad selection of fees passist depending upon the promotion selected.

E.The primary prices are currently linked through interaction through mail, telephone, or the Net.

98.Which of the adhering to statements around proclaiming is most accurate?   

A.Advertising deserve to interact particular product benefits to prospective buyers.

B.Advertising has restricted control as to as soon as and also wbelow an advertisement will certainly be provided.

C.A essential benefit of proclaiming is its ability to usage customized interactions.

D.Advertising can be a really effective "attention getter" particularly for brand-new assets, however has bit impact for repeat purchases.

E.Advertising is just one of the leastern costly forms of proactivity bereason it reaches a mass industry.

99.Which of the adhering to statements about heralding is the majority of accurate?   

A.Advertising has actually limited control as to as soon as and also where an advertisement will certainly be used.

B.Advertising enables a firm to reach a mass market.

C.A vital benefit of proclaiming is its capacity to use customized interactions.

D.Advertising can be a really effective attention getter for brand-new assets, but has little bit affect for repeat buys.

E.Advertising is one of the leastern costly creates of proactivity bereason it reaches a pretested sector.

100.Which of the following statements around heralding is most accurate?   

A.Advertisers have limited manage as to as soon as and also how regularly their advertisements will be inserted.

B.A key benefit of proclaiming is its ability to use customized interactions.

C.Advertisers have actually extremely limited control over what it have the right to say as a result of FCC regulations.

D.Advertising is the least costly develop of proactivity because ads go through considerable preexperimentation.

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E.Thstormy declaring, a agency have the right to regulate, to some degree, to whom the message is sent out.