Oftentimes, you"ll drop upwards of $500 on a brand-new smartphone. For example, let"s take a look at the iPhone X. It expenses Apple $370.25 to produce one iPhone X -- however its last selling price is $999. The price of the tool is marked up by 170%, and also this is exactly how Apple makes its profit.

You are watching: Which of the following represents the cost-plus pricing formula?


Whether you"re purchasing bottled water from a convenience save or a designer handbag, its price is often much higher than the price it required to create it. In many type of situations, this offering price was figured out utilizing a cost-plus pricing strategy -- selling price is determined by including a percentage to the production price for a product.

So, what is cost-plus pricing and also just how do businesses usage it?

What is cost-plus pricing?

Cost-plus pricing is also known as markup pricing. It"s a pricing technique wbelow a fixed percent is included on peak of the expense to create one unit of a product (unit cost) -- the resulting number is the marketing price of the product.

This pricing approach looks specifically at the unit expense and ignores the prices collection by competitors. For this reason, it"s regularly not the ideal fit for many businesses bereason it doesn"t take external components, prefer competitors, right into account.

Cost-Plus Pricing Strategy

A cost-plus pricing strategy, or markup pricing strategy, is an easy pricing method where a fixed percentage is included on height of the production price for one unit of product (unit cost). This pricing strategy ignores consumer demand also and challenger prices. And it"s frequently supplied by retail stores to price their commodities.

Cost-plus pricing is often offered by retail service providers (e.g., apparel, grocery, and department stores). In these situations, there is variation in the items being sold, and various markup percenteras deserve to be used to each product.

If you sell software application as a organization (SaaS), this pricing technique isn"t the finest fit bereason the value your assets provide is often greater than the costs to develop the commodities.

The cost-plus pricing method is a great fit for businesses who want to pursue a cost-leadership strategy. Their cost-plus pricing deserve to be supplied as part of their value proplace by sharing their pricing policy with consumers and saying somepoint like, "We"ll never before charge even more than X% for our assets." This transparency helps build trust through potential customers and permits businesses to build a reputable brand also.

Cost-Plus Pricing Formula

The cost-plus pricing formula is calculated by adding product, labor, and overhead prices and multiplying it by (1 + the markup amount). Overhead prices are expenses that can not straight be traced back to material or labor prices, and also they"re frequently operational prices involved with developing a product.


This is the percentage distinction between the unit expense and also the marketing price of the product. Markup have the right to be calculated by subtracting the unit price from the sales price and also splitting the resulting number by unit expense. Then multiply the final outcome by 100 to obtain the markup percent.

Cost-Plus Pricing Example

Let"s say you began a retail garments line and you need to calculate the marketing price for the jeans. Here are the prices to develop one pair of jeans:

Material costs: $10Labor costs: $30Overhead costs: $15

The complete cost adds up to $55.00. With a markup of 50%, the formula would certainly look prefer this:

Selling Price = $55.00 (1 + 0.50)

Selling Price = $55.00 (1.50)

Selling Price = $82.50

This provides you a selling price of $82.50 for each pair of jeans.

Advantages and also Disbenefits of a Cost-Plus Pricing Strategy

If you"re considering using a cost-plus pricing strategy, you"ll want to weigh the advantages and disbenefits. Here are a couple of of the crucial points to examine.


1. It"s easy to usage.

Using a cost-plus pricing strategy doesn"t need considerable research study. You just should analyze your manufacturing prices (e.g., labor, products, and also overhead) and also determine a markup price.

2. The price deserve to be justified.

The cost-plus pricing strategy renders it basic to connect to consumers why price changes are made. If a company needs to raise the selling price of its product due to climbing manufacturing prices, the boost can be justified.

3. It provides a continual price of rerevolve.

When calculated properly, the cost-plus pricing need to cause all prices being covered. And you have to intend a consistent price of rerevolve as a result of the markup percent.


1. The price can be set also high.

Because this pricing strategy doesn"t take competitor prices right into consideration, there"s a hazard that your marketing price is as well high. This can bring about a loss of sales if consumers pick to carry out business with a challenger through reduced prices.

2. There"s no guarantee all expenses will be covered.

Sales volume is projected before pricing the product, and also sometimes this estimate is inaccurate. If sales are overapproximated and a low markup is offered to price the product, fewer items are sold and the expenses to develop the product can not be covered. This regularly results in a financial hit for the agency.

3. Tright here isn"t an inspiration to run successfully.

If the company bases the offering price they can potentially make the same percent from a product also if production costs increase. This eliminates the inspiration for the business to operate even more efficiently and reduced the expenses to develop their assets. When businesses do not adapt their strategies to changing conditions, it"s unmost likely they"ll be successful in the future.

See more: In &Quot;I, Too,&Quot; Why Does The Speaker Say &Quot;They&Quot; Will Be Ashamed?

With a cost-plus pricing strategy, you deserve to simply markup your product to identify its offering price. However, you"ll desire to look at the benefits and also drawbacks of this markup approach to determine if it"s a good fit for your organization.