You are watching: Us open tennis apparel ralph lauren
The worlds of fashion and tennis will collide in Flushing Meadows beginning Monday, Aug. 30. And for the initially time given that 2019, a full-capacity crowd will certainly ultimately be welcomed earlier to the US Open.
To celebprice, tournament organizers have teamed up through longtime sponsor Ralph Lauren to launch a multifaceted campaign supposed to display off the brand’s brand-new garments and apparel repertoire and also even more engage fans through distinct experiences spanning from the hardcourts of Queens to retail places throughout New York City.
As the firm announced this week, its US Open campaign aims to highlight “a distinctive and also distinctly New York fashion expression,” utilizing imagery shot at the iconic Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center to herald a triumphant rerevolve after a 2020 tournament played behind closed doors.
Sign Up For Our Newsletter
Get on our list for weekly sporting activities service, sector trends, interviews, and also more.
The concept behind the campaign, per an official company release, is to bring together “a group of friends for a day at the US Open, celebrating a style and also attitude only uncovered in New York.”
The collection functions US Open ball world mingling via models while wearing fresh, modern-day looks from the official Polo Ralph Lauren Official US Open Collection, and also the Spring, Summer, and Fall ’21 collections.
This latest partnership between Ralph Lauren and also the US Open represents yet one more chapter in a storied teamwork of New York originals. As the main outfitter of the US Open Tennis Championships since 2005, the apparel brand supplies uniforms for all on-court officials and round persons, as well as a US Open arsenal of men’s, women’s, and children’s apparel and also accessories.
“Ralph Lauren’s partnership via the US Open has actually constantly been about developing an authentic connection in between our brand also and consumers with a room of passion,” shelp David Lauren, Chief Branding and Innovation Officer & Vice Chairguy of the Board, Ralph Lauren Corporation.
In addition to the Open, the brand’s sporting partnership portfolio includes:US Olympic and Paralympic TeamsThe Championships, Wimbledon The Australian Open The PGA of America and also the PGA ChampionshipThe US Ryder Cup team; The US Open Golf ChampionshipThe Amerideserve to Junior Golf Association; G2 E-Sports
“We have an extremely prestigious portfolio of international sporting activities properties, each through its very own personality that aligns through different components of the Polo brand, and also the US Open has actually a unique, electrical power,” Lauren shelp.
The new arsenal also functions a fun line-up of off-the-court layouts — graphic and playful looks through a fresh, main color palette of red, blue, yellow, and green. And as a nod to the company’s commitment to sustainability, the main unicreates are made from yarn obtained from recycled plastic bottles.
But not just any type of plastic bottles.
The brand accumulated 454 lbs. of plastic Wilchild tennis sphere cans from the 2020 tournament, processed them with a distinct production process, and turned it right into high-quality yarn.
The agency will as soon as aacquire partner with Wilson to collect plastic tennis sphere cans at this year’s tournament and revolve them into cloth offered in future apparel lines.
Inside the tournament venue, fans will have accessibility to a substantial customization program that enables them to purchase Polo apparel and also accessories, such as shirts, water bottles, and totes, and personalize them on website.
Outside the wall surfaces of the National Tennis Center, Ralph Lauren retail areas on Madison Avenue and also Prince Street in Manhattan will certainly live-stream tennis matches on screens presented in the store’s windows, and also customers will certainly be invited to watch while enjoying a beverage from Ralph’s Coffee.
See more: Watch Teen Wolf Season 6 Episode 7 Heartless, Teen Wolf Recap: Season 6, Episode 7
“Over the years, we’ve launched really innovative programs at the tournament that lug the brand to life in new means,” Lauren shelp, “from being the initially brand to pilot a consumer-encountering QR code regimen to launching sustainable uniforms made of recycled plastic bottles.”
For years, this has actually been a partnership developed on passion, yet in 2021, there’s an additional template in play: rebirth.
And the energy that animates it eventually has one resource — the power, imagination, and also flair of the just city the US Open has actually ever dubbed home.