15. Consumers are transforming ______ and also consumption habits as an outcome of arising innovations.

You are watching: Two trends that have caused consumer-generated information to gain importance is

a) their eating habits

b) their spfinishing money

c) their disposable income

d) their shopping partners

e) their indevelopment searches


16. _______ supplies the Internet and also mobile and also interenergetic channels to construct interaction and exchanges via customers.

a) Digital marketing

b) Digital media

c) Electronic marketing

d) Digital electronics

e) E-marketing


17. Which of the complying with refers to the strategic procedure of distributing, fostering, pricing commodities, and also learning the desires of customers using digital marketing.

a) digital orientation

b) digital media

c) electronic marketing

d) digital electronics

e) electronic processing


18. The Net has actually adjusted the method the managers at Chick-fil-A interact and build relationships with their customers and their

a) rivals.

b) save environment.

c) opponents.

d) employees.

e) legal representatives.


19. According to Nielsen Marketing Research, consumers spfinish more time on ________ than e-mail.

a) Google

b) shopping sites

c) video sharing sites

d) blogs

e) social networking sites


20. As digital interaction modern technologies have advanced, it possible for marketers to

a) have even more regulate over their product’s placing.

b) have actually even more regulate over the processing of information.

c) have actually even more regulate over people’s perceptions of their organization.

d) be more selective on news releases concerning their firm.

e) reach sectors that were formerly inaccessible.


21. Which of the following qualities identify digital media from traditional marketing?

a) Experience, networking, and individual contact

b) Social networking, individual contacts, manage, and salesmanship

c) Addressability, intertask, ease of access, connectivity, and also manage

d) Environment, responsiveness, customization, and affordability

e) Dynamic responsiveness, regulate, friendliness, and also attention-getting


22 seq NL_a 0 h . JC Penney’s website motivates travellers to register in order to maximize their usage of the website. By gathering indevelopment about a consumer before a purchase is made, JC Penney is practicing

a) addresscapability.

b) social netfunctioning.

c) intertask.

d) accessibility.

e) regulate.


23. The ability of a marketer to recognize customers before they make a purchase is called

a) connectivity.

b) addressability.

c) interactivity.

d) accessibility.

e) control.


24. Sam’s Club has actually emerged a website that allows employees to develop a profile and also affix through co-employees for the objective of obtaining acquainted and structure a job-related connected network-related. This is an example of a

a) virtual reality.

b) podactors.

c) recruiting tool.

d) social netoccupational.

e) employment possibility.


25. A(n) ________ channel provides the possibility for a marketer to customize promovements.

a) accessible

b) controlled

c) marketing

d) linked

e) addressable


26. _______ facilitates _______, as it permits customer engagement to facilitate product innovation.

a) Accessibility / customization

b) Addresscapability / connection marketing

c) Accessibility / partnership marketing

d) Control / relationship marketing

e) Control / customization


27. _______ enables customers to expush their requirements and also wants directly to a firm in response to its marketing interactions.

a) Socialcapability.

b) Addresscapacity.

c) Interactivity.

d) Accessibility.

e) Control.


28. Blockbuster has erected a website that enables customers to converse via the firm. This is an example of a(n) ______ webwebsite.

a) accessible

b) controlled

c) linked

d) addressable

e) interactive


29. Digital media such as blogs permit marketers to interact through prospective customers in

a) perboy.

b) an assertive manner.

c) a non-threatening environment.

d) actual time.

e) friendly environment.


30. The capability to acquire digital information is referred to as

a) accessibility.

b) addresscapacity.

c) intertask.

d) connectivity.

e) regulate.


31. Home Depot has an iPhone icon that allows users to match colors in photographs via the store’s selection of carpets. This is an instance of a(n)

a) application (app).

b) keypad feature.

c) voice-triggered device.

d) digital device.

e) interactivity.


32. Interenergetic links on websites have the right to aid heralding relocate ameans from being an intrusion to

a) attracting spectators.

b) being more easily accessible.

c) developing relationships.

d) offering the customer with manage.

e) alluring the inactives.


33. One of the fastest-prospering areas in mobile modern technology is the development of ______ that aid consumers to access more indevelopment around businesses

a) applications (apps)

b) widgets

c) cookies

d) rate dials

e) texts


34. Smart phones and PDAs contain _______ that help consumers accessibility even more information around businesses.

a) treatments

b) digits

c) modulars

d) actions

e) applications


35. _______ involves the use of digital netfunctions to carry out linkages in between indevelopment service providers and also users.

a) ease of access.

b) addresscapacity.

c) intertask.

d) connectivity.

e) control.


36. ______ connects customers with marketers as well as other customers.

a) Accessibility

b) Addressability

c) Interactivity

d) Connectivity

e) Control


37. ______ describes customers’ capacity to regulate the information they check out and the price and also sequence of their exposure to that information.

a) Accessibility

b) Addressability

c) Interactivity

d) Connectivity

e) Control


38. The Net have the right to be referred to as a ______ tool bereason users recognize which websites they are going to see.

a) selective

b) discriminating

c) pull

d) push

e) monopolistic


39. Coca-Cola entices consumers to their website via contests and games, but they cannot force people to visit their website because of the ______ characteristic of online media.

a) accessibility

b) control

c) interactivity

d) addressability

e) connectivity


40. Using cutting-edge technology in association via social netfunctions and also blogs in order to help in worklocation relations is described as

a) Enterpincrease 2.0

b) Company Dynamics

c) Cutting-edge technology

d) Workplace Expansion

e) Employee 2.0


41. __________ are complimentary digital publicity that helps the company

a) Negative customer reviews

b) Company type of websites

c) Anti-firm wikis

d) Confident customer reviews

e) Social technographics


42. Hobby Lobby urges customers to article feedback on their company webwebsite bereason customer-created content appears more ________ than corpoprice messperiods.

a) authentic

b) colorful

c) approving

d) bogus

e) flattering


43. Toyota encourages customers to article reviews on their agency webwebsite in the really hopes of enhancing the company’s

a) targain sector.

b) credibility.

c) mode of procedure.

d) reach.

e) monopoly.


44. Parker Brothers has posted on-line cash rewards for consumer reviews of their games. In doing so, Parker Brothers is striving to use

a) a task search.

b) a test market.

c) consumer-produced marketing.

d) a brand-new principle viewing.

e) an employment opening.


45. ______ are more consumer-pushed than typical media.

a) Television commercials

b) Radio spots

c) Publish ads

d) Digital media

e) Billboard advertisements


46. One trfinish that has caused consumer-generated indevelopment to obtain prestige is

a) the recession.

b) the globalization of carriers.

c) the increase in keep brands.

d) the increase of consumers making use of digital media to publicize their very own product reviews.

e) the increase in customer buying power.


47. One trend that has caused consumer-generated indevelopment to gain prominence is

a) an increase in mobile digital technology.

b) consumers’ tendencies to trust various other consumers over corporations.

c) the cultural trend of consumers being influenced by the “village.”

d) the rise in adults other than paleas influencing kids.

e) a reduction in advertising expenditures.


48. Two trends that have led to consumer-produced indevelopment to get importance is

a) the recession and a reduction of declaring expenditures.

b) globalization and also the social trfinish of consumers being influenced by the “village.”

c) the rise of consumers sharing their opinions via digital media and also the consumer’s mistrust of information from corporations.

d) an increase in mobile digital innovation and save brands.

e) a boost in children’s influence over the purchasing decision and the fact that adults various other than parental fees influence youngsters.


c) the rise of consumers sharing their opinions with digital media and also the consumer’s mistrust of indevelopment from corporations.

49. Marketing strategists say businesses ________ consumers via social media

a) must connect to

b) should stop references from

c) should neglect the advice of

d) have to remain away from

e) must control


a) have to attach to

50. The average Facebook user becomes a fan of a number of ______ each month.

a) tv shows

b) Fan Pages

c) Brand sheets

d) Promotional Folios

e) Facebook Leafs


b) Fan Pages

51. Fan pages usage _____ to help suppliers store track of indevelopment on who is coming to be a fan of their web page.

a) widgets

b) sensors

c) rewards

d) pop-ups

e) wookies


a) widgets

52. Which of the complying with statements is true about Fan Pages on Facebook?

a) They are expensive to produce.

b) They are challenging to produce, yet reap excellent rewards.

c) They are inexpensive and basic to produce.

d) They have no advantage for the agency, yet are still vital bereason the customer needs it.

e) They are the most effective indicates easily accessible this day for interacting brand-new product information.


c) They are inexpensive and basic to produce.

53. Fan Pperiods are a(n) _______ method for companies to advertise their items and services while additionally garnering indevelopment around consumers.

a) reliable yet costly

b) unique

c) magnified

d) personalized

e) inexpensive


e) inexpensive

54. When utilizing Facebook Fan Peras, carriers have to dedicate time to ________ in order to make Fans feel associated.

a) responding to fan posts

b) cultivating time-sensitive products

c) gathering widgets

d) providing background information on the company

e) fostering green service practices


a) responding to fan posts

55. Fan Pages are a _____ way for companies to advertise.

a) costly

b) ineffective

c) difficult

d) time-intensive

e) inexpensive


e) inexpensive

56. The first modern social netjob-related was shut down because of

a) government constraints.

b) lack of interemainder.

c) pertains to brought up by the Better Company Bureau.

d) inconsistency between state and also federal regulations.

e) it was too costly.


b) lack of interest.

57. Sonic communicates via its customers via _______, which is the a lot of well-known social netfunctioning website in the people.

a) MySpace

b) Twitter

c) LinkedIn

d) Facebook

e) Blogs


d) Facebook

58. The fastest-thriving group on Facebook is

a) teenagers.

b) male Millennials.

c) female Millennials.

d) guys aged 55 and also over.

e) woguys aged 55 and over.


e) women aged 55 and over.

59. ________ can usage social netfunctioning sites.

a) Any sized company

b) Only huge to tool sized companies

c) Only service providers through a committed targain market

d) Only companies via a distinct product

e) Only suppliers whose targain customer is mostly women


a) Any sized company

60. MyGap has actually proficient obstacles contending via Facebook, in component because of its reputation as more of a ______ website than one for keeping in touch through friends.

a) children’s

b) dating

c) parental

d) senior citizen’s

e) community


b) dating

61. IHOP is active on Facebook for the function of engaging in ______ marketing.

a) distant

b) relationship

c) controlled

d) experiential

e) community


b) relationship

62. LinkedIn is a social networking website geared toward

a) Millennials.

b) teens.

c) singles.

d) specialists.

e) retired world.


d) specialists.

63. A LinkedIn profile resembles

a) a photo album

b) an address book

c) a resume

d) a book review

e) class notes


c) a resume

64. Which of the following websites permits suppliers to search the network-related for potential employees through specific skills?

a) Facebook

b) Twitter

c) LinkedIn

d) MySpace

e) Flickr


c) LinkedIn

65. Larry is job searching and has made a profile that contains his educational background, task experiences, and also qualifications. Which webwebsite would be the many valuable for Larry to short article his profile on?

a) LinkedIn

b) Bing

c) MySpace

d) Twitter

e) Facebook


a) LinkedIn

66. General Motors communicates through consumers and stockholders via social netfunctioning. Which website would certainly be the the majority of useful for GM to write-up its stock information on?

a) LinkedIn

b) Facebook

c) MySpace

d) Twitter

e) Flickr


a) LinkedIn

67. Which social netfunctioning website asks its members “What are you doing?”

a) LinkedIn

b) Facebook

c) MySpace

d) Twitter

e) Skyrocket


d) Twitter

68. Toys-R-Us is nearly finiburned structure a brand-new keep and will quickly be having actually a grand opening celebration. Management wants to develop excitement and anticipation for the occasion. Which social netfunctioning website would Toys-R-Us usage to write-up multiple updates each day on the store’s progress?

a) Facebook

b) Twitter

c) LinkedIn

d) MySpace

e) QQ


b) Twitter

69. ______ are web-based journals in which writers have the right to editorialize and interact with other Net individuals.

a) Bings

b) Googles

c) Blogs

d) Podcasts

e) Wikis


c) Blogs

70. McDonald’s obtained negative publicity concerning the content of their hamburgers. The indevelopment in the report was incorrect. Part of McDonald’s response is to develop a web-based journal that gives exact information around McDonald’s ingredients. This journal is an instance of a

a) bing.

b) digital diary.

c) blog.

d) podactors.

e) wikis.


c) blog.

71. A ______ is a form of software that creates an interchallenge that enables customers to add or modify the content of some forms of websites.

a) bing

b) digital diary

c) blog

d) podcasting

e) wiki


e) wiki

72. Some providers use ______ as interior tools for teams functioning on a job requiring several documentation.

a) Facebook pages

b) Fan Pages

c) Bings

d) wikis

e) Notebook pages


d) wikis

73. ______ is a popular photosharing site on the Internet.

a) LinkedIn

b) Facebook

c) MySpace

d) Twitter

e) Flickr


e) Flickr

74. Crate and Barrel supplies ________ to market themselves visually by displaying snapshots of firm occasions, staff, and commodities.

a) wikis

b) blogs

c) Skyrocket

d) Flickr

e) Twitter


d) Flickr

75. The most renowned video-sharing webwebsite is

a) Flickr.

b) Facebook.

c) YouTube.

d) Wikis.

e) QQ.


c) YouTube.

76. A brand-new trfinish in video marketing is the use of

a) Blogs

b) amateur filmmakers

c) Twitter announcements

d) heralding firms to construct videos

e) Virtual realities


b) amateur filmmakers

77. _______ are audio or video records that can be downloaded from the Net through a subscription that instantly delivers new content to listening tools or individual computer systems.

a) Wikis

b) Blogs

c) Podcasts

d) Virtual realities

e) Photo-sharing


c) Podcasts

78. Due to increasing consumer demand, many tv netfunctions are developing ______ of their mirrors.

a) podcasts

b) wikis

c) digital realities

d) digital characters

e) imitations


a) podcasts

79. ______ are computer-based digital simulated settings that involve participants.

a) Wikis

b) Virtual realities

c) Podcasts

d) Blogs

e) Photo-sharing


b) Virtual realities

80. Redbox has establimelted outlets in the simulated atmosphere of 2nd Life. Your _____ is able to rent a movie from a Redbox.

a) clone

b) avatar

c) pet

d) Q

e) dynasty


b) avatar

81. As a result of the boosting usage of digital media, some of the marketer’s manage over dispensing product indevelopment has been put

a) in limbo.

b) under the authority of the government.

c) in the hands of the company’s competitors.

d) in the hands of the customer.

e) in the hands of the stockholders.


d) in the hands of the consumer.

82. The attrition rate for digital media networks is

a) missing.

b) diminutive.

c) low.

d) around the exact same as traditional businesses.

e) very high.


e) extremely high.

83. ______ are those consumers that construct their own media outlets, such as blogs, podcasts, consumer-created videos, and wikis.

a) Creators

b) Critics

c) Collectors

d) Joiners

e) Spectators


a) Creators

84. Consumers that act as ______ are becoming progressively important to virtual marketers as a conduit for addressing consumers directly.

a) creators

b) critics

c) collectors

d) joiners

e) spectators


a) creators

85. Red Bull has began presenting brand-new assets and also information to bloggers in the hope that they will certainly pass the indevelopment on to their digital followers. In this situation, the bloggers are

a) collectors.

b) spectators.

c) joiners.

d) creators.

e) movie critics.


d) creators.

86. ______ are human being that discuss blogs or article ratings and also reviews.

a) Collectors

b) Spectators

c) Joiners

d) Creators

e) Critics


e) Critics

87. ______ are people who gather information and organize content created by critics and creators.

a) Collectors

b) Spectators

c) Joiners

d) Creators

e) Critics


a) Collectors

88. Of the digital user segments in The Social Technographics Profile, the largest team is the majority of countries is

a) Creators

b) Critics

c) Collectors

d) Joiners

e) Spectators


e) Spectators

89. ______ usually constitute a smaller sized part of the online populace than the various other teams.

a) Collectors

b) Spectators

c) Joiners

d) Creators

e) Critics


a) Collectors

90. Anyone that becomes a member of MyVoid, Twitter, Facebook, or various other social networking sites is a

a) Collector.

b) Spectator.

c) Joiner.

d) Creator.

e) Critic.


c) Joiner.

91. ______ are those consumers who review what various other consumers create, but carry out not create any kind of content themselves

a) Collectors

b) Spectators

c) Inactives

d) Creators

e) Critics


b) Spectators

92. ______ are online users that execute not take part in any type of digital virtual media.

a) Collectors

b) Spectators

c) Inactives

d) Creators

e) Critics


c) Inactives

93. Walmart has stores in China wright here Spectators make up the majority of the digital population. To enhance their marketing initiatives through the features of the populace, Walmart should

a) have actually a challenge to gather consumer-generated content.

b) ignore comments from Critics.

c) develop a Fan Page and also invite consumers to post their thoughts.

d) article its own promotional messperiods on blogs and also websites.

e) stick to typical promotions fairly than social netfunctioning.


d) write-up its own promotional messperiods on blogs and websites.

94. Pizza hut has actually restaurants in India where Joiners make up the majority of the online population. To enhance their marketing initiatives with the features of the populace, Pizza Hut should

a) have a dispute to gather consumer-created content.

b) overlook comments from Critics.

c) develop a Fan Page and invite consumers to article their thoughts.

d) write-up its own promotional messperiods on blogs and also websites.

e) stick to typical promotions quite than social netfunctioning.


c) create a Fan Page and also invite consumers to short article their thoughts.

95. KFC has restaurants in Mexico wright here Inactives make up the majority of the digital populace. To match their marketing initiatives via the qualities of the population, KFC should

a) have actually a dispute to gather consumer-created content.

b) neglect comments from Critics.

c) create a Fan Page and invite consumers to short article their thoughts.

d) post its very own promotional messeras on blogs and also websites.

e) emphasis more on typical proactivities rather than social networking.


e) focus even more on typical promovements quite than social networking.


96. Sears sells online through its webwebsite, while additionally selling through physical keep locations. This kind of retailing is referred to as

a) bricks-and-clicks.

b) side-by-side.

c) bricks-and-mortar.

d) online-specialty.

e) web-only.


a) bricks-and-clicks.

97. The ability to procedure orders electronically and increase the rate of interactions using the Web reduces

a) customer satisfactivity due to lack of huguy involvement.

b) customer satisfaction due to hard-to-navigate websites.

c) cognitive dissonance.

d) circulation prices.

e) customer involvement.


d) distribution prices.

98. Consumers deserve to order a computer system through Best Buy’s website and pick up the computer at the keep. This form of shipment is referred to as

a) click and brick.

b) site to keep.

c) bricks and also mortar.

d) digital to residential.

e) nontraditional.


b) site to keep.

99. ______ relates to perceptions of value and is the most functional facet of the marketing mix.

a) Distribution

b) Pricing

c) Store location

d) Product mix

e) Promotion


b) Pricing

100. Online surveys have the right to serve as an different to

a) mail surveys, telephone surveys, or personal interviews.

b) mail surveys just.

c) mail and also telephone surveys, but not individual interviews.

d) personal interviews only.

e) telephone surveys only.


a) mail surveys, telephone surveys, or personal interviews.

101. ______ is a term that refers to the usage of digital media to achieve opinions on the demands of potential markets.

a) Opinion gathering

b) Digital instruments

c) Futurism

d) Outsourcing

e) Crowdsourcing


e) Crowdsourcing

102. Dell held an online dispute for innovative key-board designs. This is an example of

a) Opinion gathering

b) Digital instruments

c) Futurism

d) Outsourcing

e) Crowdsourcing


e) Crowdsourcing

103. Johnboy & Johnchild learns around customer demands by expertise the environment in which a product is provided and the various applications of the product. The company uses _______ as a study tool to obtain this information.

a) futurism

b) social networking

c) give-aways

d) promotional events

e) sponsorship


b) social networking

104. About ______ of Americans take part in online conversation forums.

a) 5%

b) 10%

c) 20%

d) 30%

e) 40%


c) 20%

105. ______ of online shoppers check out ratings and reviews before making a purchasing decision.

a) One-fourth

b) A third

c) Almany half

d) Over three-fourths

e) Practically all


d) Over three-fourths

106. Northconfront introduced a promotional project utilizing assorted develops of digital media. In order to evaluate the success of the project, Northconfront should

a) meacertain profitcapability in the time of and also after the campaign.

b) compare sales prior to and also after the campaign was launched.

c) measure sales and also profitcapability after the project was introduced.

d) measure demand in the time of and after the project.

e) look at sales for a year after the project.


b) compare sales before and also after the project was released.

107. Sony launched an digital project that triggered human being to visit the Sony website. In order to evaluate the success of the project, Sony have to

a) compare sales before and after the campaign was released.

b) monitor web website traffic during the project.

c) monitor the webwebsite to check out if internet web traffic increased after the launch of the campaign.

d) compare demand also prior to and after the campaign was launched.

e) meacertain sales and profitcapacity after the campaign was launched.


c) monitor the webwebsite to watch if web traffic increased after the launch of the campaign.

108. Craigslist wants to recognize which social networking sites drive the the majority of traffic to the Craigslist webwebsite. The ideal means to acquire this indevelopment is through

a) an easy random survey.

b) a digital media measurement system.

c) research conducted by the assorted social netfunctions.

d) an independent analysis.

e) surveillance the Disney webwebsite for a year.


b) a digital media measurement device.

109. Due to consumer pertains to over privacy, the _______ is considering regulations that would certainly limit the amount of consumer indevelopment that marketers deserve to gather digital

a) Internet Protection Agency

b) Consumer Protection Agency

c) Federal Trade Commission

d) Better Firm Bureau

e) technology division of the Federal government


c) Federal Trade Commission

110. ______ has any kind of attempt to purposely conduct dishoswarm tasks virtual.

See more: What Is The Term Applied To The Excess Of Sales Over The Cost Of Goods Sold?

a) Racketeering

b) Online spam

c) Digital identification theft

d) Online fraud

e) Online bribery


d) Online fraud

111. ______ monitors social netfunctions for fraudulent accounts and also assist their clients in rerelocating the deceptive accounts.

a) A brand-security firm

b) The Federal Trade Commission

c) An Internet-security agency

d) The Better Firm Bureau

e) An online-police agency


a) A brand-security firm

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