"It Was At This Moment He Kbrand-new He Fucked Up" is a catchphrase frequently featured in FAIL video for humourous impact. In the videos, the footage pauses in a black and white freeze frame simply prior to something goes paincompletely awry, with the voiceover narrator transferring the line through a sluggish and deep voice. Since arising on Vine in 2013, it has actually got notoriety as a famous audio exploitable provided in assorted parody videos.

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On September 1fourth, 2013, Viner McCully Quinn<1> posted a brief clip titled "Jonathan fucked up" featuring footage of a young man trying to slide on a ramp with a scooter. When he is around to autumn dvery own, the clip cuts to a black-and-white freeze framework while Quinn utters the line "It was at this moment that Jonathan knew he fucked up," shortly before resuming to display the final impact. As of January 2017, it accumulated to over 1,600 loops and 1,900 likes on the site.

While not being an immediate viral success by any kind of means, Quinn continued to develop parodies through the exact same formula, using assorted random names such as "William" (displayed below, left) and "Daniel" (displayed listed below, right). They quickly came to be a lasting series on Vine and also Quinn"s signature joke.


On YouTube, Quinn reuploaded a lot of of his parodies starting on October 23th, 2013<2>. As of January 2017, the channel gathered over 80 parodies, via the compilations of its finest Vine videos getting over 1.8 million loops (presented below, left), 1.3 million loops (displayed listed below, middle) and also 100,000 loops (presented listed below, right) views, respectively.

On January 11th, 2014, YouTuber Random--〉What´s next? uploaded a compilation of segments taken from assorted movies in which a protagonist gets pwned (shown listed below, left), making use of the same audio and also freeze structure format. It has gathered over 300,000 views over the following 3 years. Over 2 years later, on July 3first, 2016, YouTuber The Real Neal posted another compilation, this time via anime personalities (presented listed below, right), accumulating over 17,000 views in the following 6 months.

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<1> Vine – Jonathan fucked up…

<2> YouTube – McCully Quinn"s videos

<3> Vine – Search Results for "It Was At This Moment

<4> YouTube – Search Results for "It Was At This Moment"


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