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In the examine a conjoint technique is supplied in order to meacertain quantitatively the relative prestige of one decision-making criterion in relation to another. In total 34 basic decision-making criteria and also 35 management criteria were determined. A subjective sample of 44 informal investors in Sweden answered either a questionnaire relating to general decision-making criteria or one relating to management criteria. The information were coded right into a conjoint design in order to process the family member ranking between the decision-making criteria.
Earlier research has actually regarded informal investors as the financiers of little firms, looking at their investments as objects. In this examine one more interpretation is made and also the informal investors are themselves pertained to as entrepreneurs, that is they see their investments as topics. This suggests that the connection between the investor and also the entrepreneur in the firm in which they invest can be qualified by using the principles “company creator” and also “co-creator”, i.e., informal investors look for future company methods, and they want to take part in the development process. This is expressed in their assessment of new investment proposals. For example, the informal investors affix a good deal of weight to decision-making criteria pertained to the organization potential of the investment, the partnership in between the entrepreneur and investor, and also the entrepreneur's own capability to develop his/her firm. Furthermore, informal investors carry out not have the opportunity to play an executive duty in the portfolio firms, and also they therefore regard the entrepreneur in the portfolio firm as their stand-in, i.e., co-entrepreneur. This is likewise expressed in the decision-making criteria provided by the informal investors, in that it is entrepreneurs who can be characterised as having actually entrepreneurial capability, which appears to be what the investors are looking for. Looking at informal investors as entrepreneurs themselves might have several effects for policy-makers and for entrepreneurs seeking resources.
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