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Right now hosting an estimated3 million weekly active users, Episode is a mobile platcreate for interenergetic stories told via mobile gadgets. One such series has a strategic partnership through musician, Demi Lovato titledPath to Fame—a story that puts customers in the spotlight as a musician on a quest for stardom. Along the means, individuals have to balance friends, family and also fame via guidance from Lovato, herself. Thefirst two installments of the series earneda combined $13 million in revenue, 225 million episodes viewed and also 20 million unique viewers.

The 3rd installment, Path to Fame: Confidently Me, is available now via Episode and also continues the musician’s journey once a document label provides them theirown tour. Demi Lovato is currentlyon her USFuture Now tour, so the timing of this 3rd Episode installment has verified timely. “The tour plays a significant duty in this story,”Jameel Khalfan, head of IP partnerships at Episode toldlistdaily. “While creating this story, we operated closely through Demi to learn even more about what her life on tour is like. We tried to capture all the ups and downs of that and job-related them right into the plot.”

Episode prides itself in storyinforming, so writingConfidently Me was more than repeating previous seasons. “The emphasis for Episode has actually always solid narrative,” Khalfan described. “In whatever we carry out, we want to be sure that we’re transporting the ideal feasible stories to our audience. We did some new things for our audience like making the initially two periods complimentary for fans so they got excited around seachild three.”


So, what’s it prefer to really work-related with Demi Lovato?Khalfan claims that the partnershiphas been a positive finding out experience.“We have actually learned a ton given that we started functioning via Demi,” he said. “For instance, it’s really necessary to our audience that they have a selection in the story—what they wear, that they date, exactly how they react and are able to affix with their character in Episode. There are some constants too—it’s as true currently as it was a year ago that the story have to have actually as much Demi as possible.”

To market the new story, Episode takes full benefit of Lovato’s fan base. “Demi is a large star via tons of fans, so partnering via her has been a good means to introduce Episode to more civilization,” Khalfan explained. Perhaps the many effective marketing comes from word of mouth, but, as individuals share stories with their friends. Harnessing the power of consumer-to-consumer marketing, Episode started a brand-new influencer regimen called “Episode Tasteequipments.”

“We job-related with fans of Episode and help them spcheck out the word about Demi and Episode in general,” said Khalfan.

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“They’ve been really fantastic about making cool points favor Let’s Play videos and also memes to share via fans. We’re so excited to be functioning even more with the Episode audience, they’re the ideal neighborhood in the world.”