Remember once Betty Who released a smash album last year andeveryone bought it and loved it? No, me neither.
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It’s practically not a surpincrease, though, as soon as 2015 additionally broughtus Carly Rae Jepsen’s ‘Emotion’, a similarly pop heavy album that achievedcritical success but comparatively failed commercially. ‘Take Me When You Go’is the Australian singer’s deyet album, released through a whimper and also largelyforacquired since.
That’s a genuine shame once the product is so strong. “If you’vegot a damaged heart, then you’re just favor me”, Who sings on opener Just Like Me. Here is a popstar posingas ‘normal’, singing relatable lyrics to upbeat, fizzing pop melodies. She’sprefer Robyn meets Katy Perry, which is sudepend no bad thing.
Broadly, her songs loss right into three categories. Most commonare the fun, synthy, 80s influenced tracks – HighSociety, Glory Days, Somebody Loves You, All Of You – that are bbest andcatchy, with choppy rhythms and also boundless power. Then there are the ballads, whereWho genuinely opens up up her heart over warmth textures and gentle guitars, hervoice taking the fore. The easy imagery of, say, Missing You (“You contact and also all I wanna do, all I wanna execute currently is bethere via you”) is easy to autumn for, whilst Silas on the album’s deluxe version is poignant and experimentalfor such a pop-focused artist, not to cite the stark The golden state Rain that closes the album appropriate.
Best of all is once these two layouts merge – sad-pop if youwill certainly. Dreaming About You might seemlike a loving fantasy at first, however lyrically it takes a darker rotate in thechorus, finishing via “I simply wanna leave us behind”. And whilst Alone Aget might be based upon funkyproduction, it’s imbued with a feeling of longing that may never be fulfilled. Thesad-pop dichotomy is nicely summed up in HeartbreakDream – “In a moment, you were everything to me” starts the chorus, beforethe song breaks dvery own right into recurring “you save breaking my heart”.
Perhaps it’s because of a absence of marketing from the label, thealbum receiving little bit coverage and also not even impacting the UK charts. Perhapsit’s bereason much of the album has actually currently been heard on Who’s previous EPs andis conveniently dismissed (*hands up emoji*). Perhaps it’s because the order oftracks is all wrong, weirdly grouping together its upbeat and also downbeat songs.Or maybe it’s because the impacts are so clear – let’s confront it, the hookof Runamethods is a brazen recreation ofPitbull and Ke$ha’s Timber.
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Most likely, though, is that tright here ssuggest isn’t an appetitefor this sort of pop as Carly Rae have the right to additionally attest to, especially in this age ofovertly sexualised R&B and hip-hop. Sure, ‘Take Me When You Go’ is frothyand also perhaps also shenable, yet you’d be hard pressed to discover an album through suchexuberant joy. Who offers us with escapism to Glory Days of High Society whereSomebody Loves You, yet wright here it’salso ok to be Dreaming About You. Ifyou missed this last year, it’s time you provided it a go.
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