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Psychographic segmentation is the: category that has the benefits that consumers look for from products and also exactly how consumers usage the product. vital starting suggest for most initiatives to segment B2B markets but is seldom offered in B2C market. division of the markReading
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Psychographic segmentation is the: category that has the benefits that consumers seek from products and how consumers use the product. essential starting allude for the majority of initiatives to segment B2B sectors yet is rarely provided in B2C industry. department of the mark
QuestionInquiry 1Psychographic segmentation is the:category that has the benefits that consumers look for from products and also how consumers use the product.vital beginning suggest for a lot of efforts to segment B2B sectors but is seldom used in B2C market.division of the sector based upon customer characteristics such as age, ethnicity, and also sex.category supplied to match other kinds of market segmentation in B2C industries.4 pointsQuestion 2When Suzanne was shopping for institution gives in the mall, she was approached by a woman via a clipboard, asking questions about her choice for jeans. Because of this, Suzanne is part of __________ research study.secondaryunobtrusivesurveyobservation4 pointsInquiry 3All of the following are outcomes linked with transforms in digital technology and also the rise of the Web EXCEPT:mass customization.cognitive dissonance.new types of promotional tools and approaches.a shift in power from producers to customers.4 pointsInquiry 4The best disadvantage of observation research study is that it:has a tendency to be incredibly expensive.returns little bit or no insight right into the motivation behind the oboffered habits.geneprices additional information quite than primary data.focuses on what civilization say fairly than what they actually carry out.4 pointsInquiry 5Jesse is the marketing manager for a large Midwest-based producer of food products. He is in the process of developing the __________, which takes right into consideration the marketing techniques for product, price, promotion, and area.competitive mixvalue chainmarketing environmentmarketing mix4 pointsInquiry 6A essential to effective customer relationship administration is to:develop marketing tactics that are global.collect, regulate, and use the appropriate data at the ideal time to the appropriate customer.aid customers determine new needs-even if they are met by other firms.emphasis many marketing sources on the pricing and circulation attributes of the marketing mix.4 pointsConcern 7A well-preferred targain market embodies the complying with characteristics:dimension, profitcapacity, ease of access, and restricted competition.size, limited profitcapability, access, and also competition.restricted dimension, profitcapability, availability, and also intense competition.size, profitability, restricted ease of access, and intense competition.4 pointsConcern 8Rapid enhancements in digital modern technology and the climb in Net intake over the previous 20 years have:shifted the balance of power away from customers and also towards producers.lessened the expenses of marketing brand-new commodities and also solutions.boosted the prices of distributing brand-new products and solutions.contributed to a activity amethod from mass customization and towards demographic marketing specifically.4 pointsQuestion 9__________ is a vital beginning suggest for many marketers.PsychographicsAnalyticalsDemographicsCultural awareness4 pointsInquiry 10Decisions about heralding, publicity, and product placement are all component of a firm’s:product strategy in its marketing matrix.promovement strategy in its marketing mix.demographic strategy in its marketing matrix.circulation strategy in its marketing mix.4 pointsQuestion 11__________ refers to marketing activities designed to stimulate wholesalers and retailers to push certain commodities more aggressively over the brief term.Brand equityA pull strategyPublicityTrade promotion4 points Inquiry 12__________ are brands that a producer owns and markets.National brandsPrivate labelsStore brandsRetailer brands4 pointsInquiry 13The development of __________ is most likely to mark the start of the imaginative advance process for the proactivity of a product.line extensionsbrand also identitya mission statementa positioning statement 4 pointsInquiry 14In its broadest sense, __________ refers to an organization’s continuous initiatives to develop positive relationships via its consumers, employees, companies, the area, the general public, and also the government.publicityadvertising sales promotionpublic relations4 pointsConcern 15Successful product differentiation needs that the:difference be genuine quite than merely perceived.marketers put most of their efforts right into emerging an proper brand also name.product not only be various from those of rivals however also be better.products have actually both greater quality and also greater expense than those of the competition.4 points Question 16Rick is a salesperchild for a regional firm. He has simply finimelted presenting his sales message to a customer. The instant following step in the offering process is to:cshed the sale by asking for payment.follow up via additional opportunities.take care of objections.choose the right prospects.4 points Concern 17__________ entails purchasing the appropriate to usage another company’s brand also name or symbol.DiffusionExportingBrandingLicensing4 points Inquiry 18Many insurance suppliers utilize __________, while __________ often manage actual estate and also seasonal products.merchant wholesalers; retailersagents; brokersretailers; distributorsfull-organization merchants; limited-organization merchants4 pointsConcern 19When comparing the advantages of trucks and rail as settings of transport, a crucial benefit of trucks is that they __________, while an benefit of railroadways is that they __________.are much less costly; offer the best versatility in handlingsell faster and even more regular shipments; sell lower shipping costsmarket more adaptability in handling; sell higher dependabilityare the fastest mode of transportation; are the a lot of conveniently accessible mode of transportation4 pointsInquiry 20A(n) __________ takes legal possession of the products being spread.brokeragentmerchant wholesalerkeep retailer4 pointsQuestion 21__________ are marketing intermediaries that market directly to last consumers.WholesalersBrokersTruck jobbersRetailers4 pointsQuestion 22Walmart and also Costco achieve permanent profitcapacity via volume sales. They both use __________ pricing strategy.penetrationhigh/loweveryday-lowloss-leader4 pointsConcern 23A firm’s distribution strategy is involved via 2 vital elements:shipping and warehousing.the channel of circulation and also physical distribution.pricing strategy and crmodify standards.facility location and also value stream mapping for product flow.4 pointsInquiry 24Companies like McDonald’s, who area their stores in as many kind of locations as feasible, are utilizing a strategy referred to as __________ circulation.intensiveselectiveexclusivedirect4 pointsInquiry 25The goal of circulation strategy is to:minimize the variety of distributors in the channel of circulation.allocate items from producers to consumers in the fairest feasible way.reconcile disputes between pricing methods and proactivity techniques.obtain the ideal product to the appropriate person at the right location at the ideal time.