A. Reflections on the presentation/speech and individual experiences
B. Reflections on the interactions abilities advancement areas and also future goalsNew perspectives : Bridges from service to education and learning, from expectations to practiseConclusion"/>
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Measuring the effectiveness of presentation abilities in service and educational conmessages in Hungary
Challenges and perspectives of a research
Estimer l’efficacité des compétences de présentation dans les contextes professionnels et éducatifs en Hongrie — Caractéristiques et perspectives de recherche
Zita Komár et Veronika Pelle
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The research reports on a research study that intends to conceptualise the notion of effective and also effective communicator and presentation in organization conmessages. Following a literary works review on empirical studies and also research study conducted in organization settings, the paper introduces the style of the facility methodology of the examination and also the difficulties and brand-new perspectives of the study. It likewise reports on the transition in the scope of examination from business to educational contexts, comparing employers’ and also future employees’ expectations about crucial interaction and presentation skills. The theoretical and also methodological frameworks are completed by a Hungarian case study conducted among university students and also a last outlook to the current state of communication skills development in (higher) education and learning through lessons to consider.
Cette étude se fonde sur la conceptualisation des notions de interaction et de présentation efficaces et opérantes dans le contexte de l’entrepclimb. Après un état de l’art concernant les études empiriques et les recherches dans le milieu de l’entrepclimb, cet post présente tout d’abord la conception complexe de la méthode d’exaguys ainsi que les caractéristiques et nouvelles perspectives introduites par la recherche. Il évoque aussi le changement de l’évaluation, qui n’a pas la même ampleur suivant qu’elle a lieu dans un contexte éducatif ou professionnel, puisque les attentes d’employeurs et de futurs employés diffèrent, à propos de compétences discursives primordiales, notamment en ce qui concerne la présentation. Le cadre théorique et méthodologique précèdent une étude de cas hongroise réalisée sur des étudiants, avant de passer à un panorama actuel de l’offre en matière de compétences communicationnelles dans l’éducation (supérieure), assorties de remarques conclusives.
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Mots-clés :communication de l’entrepclimb, présentation professionnelle, compétence communicationnelle, compétence présentationnelle, efficacité, personnalité, ethos, Big Five
Keywords:organization communication, company presentation, communication skill, presentation skill, interaction skill education and learning, effectiveness, personality, ethos, Big Five
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Introduction : Communication abilities in business context
Developing a new methodology on measuring interaction abilities in business contexts
From company to education : Challenges and also brand-new perspectives of the research
A instance study on studying students’ expectations of communication abilities in a university level educational context
A. Reflections on the presentation/speech and also individual experiences
B. Reflections on the communications skills advance areas and also future goals
New perspectives : Bridges from service to education, from expectations to practise
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Introduction : Communication skills in company conmessage
1Efficient organization communication is the vital to planning, leading, organising and also controlling the resources of organisations by sfinishing and also receiving verbal and also non-verbal messperiods within organisational context (Roebuck, 2001 ; Ober, 2001 ; Murphy, Hildebrand also and Thomas, 1997). This process contains both exterior and also internal communications. As such, improving service interaction abilities is critical to career and also organisational success on eexceptionally level (Conrad and also Newberry, 2011).
2The expanse and prestige of company communication underscore the require for organization interaction abilities education and learning in order to prepare organization significant students for the workplace1. Several researches (e.g., Young and Murphy, 2003) expose that business education and learning need to be sensitive to the interaction skills demands of organization employees. Amongst these, the so-dubbed soft skills2 should be determined as key problems in organization and better education too, in order to prepare graduates for percreating at project interviews and organization meetings properly. Some surveys (e.g., Lee and Blaszcynski, 1999 ; Siegel, 2000) additionally suggest that the prestige of interaction abilities to entry-level positions is likely to grow. Additionally, the raising importance of communication skills is not distinctive to PR, marketing, media and communication-based degrees and also positions. Just on the contrary : it is regardless of specialty that business employers rank interaction abilities highly.
3In surveys performed among employers in the past decade, communication skills have actually been regularly detailed among the optimal generally forced abilities and competencies3 that employers look for in applicants. One of the the majority of popular American surveys of this kind, the Annual Job Outlook Survey, brought out in the USA by the National Association of Colleges and also Employers (NACE), yat an early stage report that both oral and also created communicative efficiency are thought about to be among the many compelled and valued competencies of employees. According to their latest outcomes (NACE, 2017), created interaction abilities very closely doing well the problem-fixing skills and the capacity to job-related in groups - belengthy to the peak three features that employers look for in a candidate’s resume). In enhancement, verbal communication abilities are also detailed among the peak seven features in last year’s results. In Hungary, Kiss (2010) conducted a survey among young career-starter graduates, which succumbed similar results : interaction abilities showed up as one of the the majority of important competences compelled in the participants’ work, and also were ranked as fourth in a list of twenty competence areas.
4Regardless of the general agreement on the prestige of the improvement of organization communication skills of applicants and employees, extremely little bit feedback on these abilities gets transferred from the labour industry to higher educational institutions. Sapplication and also Zhang (2009 as cited in Conrad and Newberry, 2011) conducted a survey among 238 sector supervisors over a 5-year-duration in the departments of English and also communication at a private university in the Northeastern. The outcomes of their research mentioned that rarely perform university faculties have the chance to incorporate useful pieces of advice and also guidance from business partners and also industry insiders into their courses, aiming to facilitate students’ transition into full-time employment.
5One of the factors behind this is the absence of interaction and the lacking bridge and relationship between the institutions and agents of service and those of education and learning. Anvarious other is that we have little empirically obtained and also evidence-based knowledge of what is especially supposed by the often-cited principle of “communication abilities.” In various other words, it is difficult to specify what the specific subabilities and also elements of so-referred to as service communication skills are, which make a communicator in an organisational establishing successful and also effective.
6Knowing which communication abilities are essential for new employees is primarily advantageous for determining the abilities that should be focused on in any type of college curriculum or college preparation (Christensen and Rees, 2002). Furthermore, the identification of unpreventable interaction abilities have to assist graduates and applicants focus on personal competencies and also difficulty areas in order to tarobtain the the majority of expected verbal and also non-verbal indications evaluated by job interviewers or employers. In order to determine these communication skills and be able to create the missing bridge in between the agents of organization and also education and learning, a research4 was introduced by our study team5 at Corvinus College of Budapest (Hungary). The major aim of the research study was to check out employers’ and also future employees’ expectations around essential company interaction abilities, and examine what provides a communicator and also a presentation efficient and also successful in organisational settings.
Developing a brand-new methodology on measuring interaction skills in business conmessages
7As touched upon over, operationalising the concept of (business) interaction skills have actually proven to be a rather difficult job for the empirical scientific attempts carried out so far. While tbelow is an excellent dose of famous books on service management skills available on the sector, written for the broader audience of non-scholastic nature, empirically based scientific literature on this specific question seems to battle via hiatus. Recently, but, new studies have actually appeared, which controlled to show partnership between message functions and also objective procedures of individual or organisational success. One of these is Kauffeld and also Lehmann-Willenbrock’s (2012) research, in which they video-videotaped business meetings of 20 medium-sized organisations in Germany type of. The evaluation of their sample led to a classification of message types (they distinguimelted between problem-focused, procedural, socio-emotional and also action-oriented statements), from which they developed an instrument for team interactivity analysis, their so-dubbed act4groups coding system. With this, they were able to show correlationships between the frequency of specific types of messeras and also specific measures of team productivity and organisational success.
8In enhancement to the analysis of service meetings, Chen, Yao and also Kotha’s (2009) research examined one more constant genre and practice of service interaction, mainly occurring within the conmessage of business meetings, i.e., company presentations. Undertaking a managed experiment and also a area study scrutinising service plan presentations, the authors aimed at examining links in between provided components of organization presentations and their impressions on the audience, and also managed to recognize qualities of presentations which influence undertaking capitalists’ decisions on investing. They concentrated on two qualities of studied presentations : the presenter’s preparedness (deducted from the verbal characteristics of the presentations) and the presenter’s passion (attracted from the trends of non-verbal behaviour). Their outcomes verified that the previous characteristics - i.e., the actual and perceived preparedness of the presenter) influenced the decisions of the participant audience strongly, while the latter examined facet - i.e., the actual and also regarded passion presented by the presenter) did not make such a solid influence on the audience. Additionally, Chen, Yao and Kotha’s (2009) research was the first one to construct valid and also trusted quantitative procedures for the various facets of impression-making in terms of company presentations and could attach these to distinctive behavioural responses developed by the audience.
9Due to their methodological novelties, and also given that service meetings and also service presentations provide the main conmessages for examining business communication skills, the studies of Kauffeld and also Lehmann-Willenbrock as well as Chen, Yao and also Kotha influenced us in emerging the methodology of our research study. We aimed at using the method of video-evaluation to Hungarian organization contexts, asking tiny and also medium-size enterprises to video-document business situations from their daily communication exercise. We concentrated the scope of our sample to business presentations of miscellaneous kinds, be it even more conventional presentations of company plans, presentations of principles within a meeting or speeches ceded within the company exercise of a company.
10Nonetheless, given that Chen, Yao and also Kotha’s (2009) research focuses on only two particular aspects of the impression made by a presentation - the viewed passion and the preparedness of the presenter), in order to resolve our study inquiries which aims to take on a large and also comprehensive scale of interaction abilities, competencies and also features that identify the all at once success of a service presentation, we required to look for other resources. To the ideal of our expertise no measuring instrument or concept with a firm empirical background has actually been developed to address our certain study question, we turned our attention to the literary works on public speaking and also determined to develop on Osborn, Osborn and Osborn’s (2012) job-related. Their extensively supplied university textbook on public speaking appears to stand also out from the selection of volumes lacking empirical evidence from behind their recommendations by offering a clear theoretical frame on the effectiveness of presentations.
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11Osborn, Osborn and also Osborn’s (2012) beginning suggest for operationalising this performance is the Aristotelian principle of ethos, which they analyze as the whole of impressions created by the speaker in the audience, embracing all “those attributes that make the speaker hoswarm, credible, powerful and also appealing” (Osborn, Osborn and also Osborn, 2012: 40). The authors conceptualise the principle of ethos based on four components: the speaker’s viewed competence, integrity, goodwill certainly and dynamism. The initially component, competence, is supplied for speakers that make the impression of being intelligent, well increated and also well all set. Speakers demonstrating integrity are considered to be hocolony, trusted and also ethical. Goodwill is a characteristic feature of human being who display having the interests of others at heart. Finally, dynamism is an natural attribute of speakers who are regarded as enthusiastic, confident, energetic and also in regulate of the instance.