So, you are a specialized sales experienced who has actually been following my Ultimate 10-Step Sales Presentation formula! Therefore far, you have completed your sales prospecting, so you know the customer is a qualified prospect. You have actually also spent time developing a strategic presentation setup. Plus, you have even planned your all-crucial method to begin your presentation.

You are watching: A need-satisfaction presentation is a format that

Now. At last. It is time to arrangement a killer presentation; a presentation sure to lug success and also well-deoffered hearty congratulations from coworkers and also bosses!

So, no more delays, let’s get started!


In this post on developing your ultimate sales presentation, we will cover:

Types of Usual Selling Situations4 Sales Presentation MethodsBasics of A Group PresentationWin-Win NegotiatingWhich Presentation Method is Best?

Types of Selling Situations

When I initially started as a sales representative, I only had to understand one selling instance. It was me marketing to a single buyer. However, as I acquired sales suffer, I uncovered that I had to present in a variety of selling situations.

As a expert salesperkid, you should be conscious of the types of marketing cases that you can enrespond to over the course of your career. Here are five of the many common marketing situations.

Salesperson to the buyer. A single salesperboy presenting to a solitary buyer. This is how many of us begin in our offering careers.Salesperboy to the buyer group. A single salesperson presenting to a buying team or committee. You might existing to a buying team once the information is technically complicated or as soon as the dollar worth of the product is over a single buyer’s authorized level.Sales team to the buyer team. A offering team presents to a buying group or committee. The offering team and buying committee is often made up of people from different departments via various skillsets. For example, I led marketing groups consisting of myself as a sales manager, along with people from sales, finance, product supply, operations, and logistics. We presented to customer buying groups making up civilization with the exact same locations of expertise.Consultant marketing. A lead salesperchild assembles company personnel to deal with particular methods or deal with certain troubles for a customer. For instance, once I was a sales manager for Procter& Gamble’s Foodbusiness department, I was frequently dubbed on to work-related through customers as a consultant to solve a certain difficulty. “Why don’t our pie crusts bake evenly?” “Why are the scallops cooked at lunch lighter than the scallops cooked for dinner?” I brought in groups of professionals to work particularly on these troubles.Seminar offering. Seminar marketing is regularly educational in nature. In the “old days,” seminar marketing was regularly hosted in a hotel meeting room. For example, attorneys put on an educational seminar around wills and trusts. When they were done through the seminar, they marketed their solutions. These days a lot of seminar selling is done through “webinars.” A salesperson presents educational product by means of a live stream over the internet, and also once they are done, they sell their solutions.

Now that we have actually a take care of on the many common selling cases, we have to determine which sales presentation approaches we will certainly use for our presentation.

4 Sales Presentation Methods

Your sales presentation is a combination of persuasive verbal and visual interactions of your service proplace that will certainly solve a customer’s trouble. Although to provide a compelling presentation, you additionally must complement the presentation approach to the particular buying case.

Tbelow are 4 basic presentation techniques most salesworld have to grasp. They are the

memorized,persuasive offering,needs-satisfactivity, andproblem-solution approach.

The main distinction between the techniques is the percentage of time the salesperchild is speaking. In the memorized and persuasive marketing techniques, the salesperchild dominates the conversation. In the needs-satisfactivity and also problem-solution approaches, both the salesperchild and buyer share in the conversation.

You have the right to think of these techniques as being on a continuum from highly structured to totally customized.



The memorized sales presentation method is the the majority of highly structured method. The salesperson does 80-90% of the talking. The buyer’s participation is generally limited to responding to inquiries posed by the salesperboy.

The memorized presentation is a “canned” presentation; transporting the exact same standard presentation to eextremely prospective buyer. The salesperkid discusses the very same attributes and benefits hoping they will certainly stimulate the buyer’s interest.

The most common usage of memorized presentations this particular day is door-to-door and telephone sales.

The memorized presentation approach has a number of advantages.

It boosts the confidence of inskilled salespeople.It ensures that a salesperboy or whole salespressure delivers the same features and benefits to prospective buyers.It is most efficient when offering time is short.

Drawbacks of the memorized presentation include:

It is impersonal.It might present functions and also benefits that suppose nothing to the buyer.It has actually restricted participation through the buyer and, therefore, might be viewed as a high-pressure sales presentation.It is not reliable for facility offering cases or technical assets.

Persuasive Selling

The persuasive marketing presentation approach is a powerful tool for both new and proficient salespeople. It is much less structured than the memorized presentation. The salesperkid frequently controls the technique and also beginning of the presentation yet then engages the buyer more and also more as the presentation continues.

The persuasive marketing strategy has a number of advantages.

It offers an chance for more buyer/seller interactivity.It offers a logical framework and also circulation of indevelopment.It allows the salesperchild to handle anticipated concerns and also objections.

The major drawago of the persuasive selling design is that the framework is much less flexible than the need-satisfactivity or trouble solution techniques. Its more formal structure renders it less suitable for complicated offering instances.

With the persuasive offering approach, the presentation complies with a formula or outline. A typical outline for a persuasive selling presentation consists of five steps.

Summarize the SituationState Your IdeaExplain How it WorksReinpressure the Key BenefitsSuggest an Easy Next off StepSummarize the Situation

Summarize the instance that leads to the objective of your presentation.

For example, “Last time we met, you pointed out needing to rise sales by 5%. Is that still the case?”

State Your Idea

State your principle about a solution in clear, straightforward terms.

For example, “My idea is for you to function Product X in your declaring and assistance the feature through a display.”

Exordinary How it Works

Share the details of your proposal. Include indevelopment about the product, pricing, timing, and etc., so the buyer understands how your proposal will solve his/her trouble.

For example, “We understand features and display screens on Product X boost sales volume by 5x. I suggest you attribute Product Super Duper Extra Large Size in your function on (date). I will come in the week before the ad and also develop a screen for you.”

Reinforce Key Benefits

Reinforce the vital benefits by restating why your proposal solves the buyer’s difficulty. Focus on the crucial benefit(s) that are a lot of crucial to the buyer.

For example, “As I shelp, a attribute and screen of Product Super Duper normally has actually a far-reaching influence on sales. I estimate your sales will rise to (estimate) throughout the week of the function and also screen.

Suggest an Easy Next Step

Cshed the sale by suggesting the next measures, which are necessary so you deserve to efficiently follow through in your proposal.

For example, “If you submit Product Super Duper for a feature on (date), I will certainly order X variety of instances of Super Duper to arrive the week before the feature. Then, on the day before the ad breaks, I will come in and also build a display for you.”


The need-satisfaction presentation approach is the a lot of challenging to grasp. The entire presentation is often a earlier and also forth conversation between buyer and also seller. For this reason, the salesperson needs to be able to adapt their style and the information they convey to the seller throughout the presentation.

The need-satisfactivity technique has actually numerous advantages.

It is highly versatile and customizable.It is specifically well-suited for the sale of facility, highly technological assets.It is most efficient at uncovering and prioritizing buyer demands.

The major drawback of the needs-satisfactivity method is the open-finished conversational nature of the presentation procedure. This makes it a challenging approach for less competent salescivilization to understand.

As the name says, the salesperchild begins by pointing out the buyer’s demands, then clarifies and summarizes the buyer’s greatest require, and finally, demonstprices just how their product will certainly satisfy the buyer’s demands.

Need Development

The presentation starts with the salesperboy, asking a probing question to begin the process of ascertaining buyer needs. The salesperchild asks a series of these probing concerns to understand also as much as feasible about all the buyer’s specific demands and troubles.

It is not unwidespread for half or also more of the presentation time to be invested in the need breakthrough phase.

For example, a probing question for a computer salesperchild is, “What work perform your employees usage your computer systems for? Or, “What software program perform the human being in your agency usage the most?”

Need Awareness

Once the salesperson understands the buyer’s needs and also problems, it is time to narrow down the needs/trouble to the many necessary one to fix. The salesperkid have to then restate the need/trouble and also confirm with the buyer.

For example, “From what you’ve told me, the biggest trouble your audit staff has actually is they must be able to watch what civilization in various other departments are spending. They usage the Super Deluxe Accounting software application package, yet they are not on the same network, so they cannot check out what assorted departments are spending. Is that correct?”

Need Fulfillment

The require fulfillment stage is the last phase of the needs-satisfaction presentation technique. In this phase, the salesperkid demonstprices how their product will accomplish the buyer’s needs or deal with their difficulty.

For example, “I can absolutely understand the prestige of having your audit staff computer systems netoperated via prevalent software so they can see what each department is spfinishing. My company renders an internet hub particularly designed to link seamlessly all the computers in the accountancy department. It is rapid, trusted, and is expandable so it deserve to flourish as your agency grows. I imply our training team come in and also train your audit department the week prior to the technological crew installs the new device Is next week good for the training or would the complying with week be better?”

I’ve provided the needs-satisfactivity strategy plenty of times throughout my career.

Often, through complicated instances, I’ve had to spfinish an entire appointment on just requirements development and also demands awareness phases. When this happens, I will take the moment in between appointments to think with all the buyer’s needs/difficulties and also select the best attributes, benefits, and benefits. Then in my following meeting via the buyer, I will certainly usage the persuasive offering approach to present my solution bereason I currently know the trouble I need to fix for the buyer!


The problem-solution presentation method is a totally flexible, customized presentation that needs complete engagement between buyer and seller. It is choose the need satisfaction method because it is designed to uncover specific buyer requirements or troubles and then provide the proper solution. The main difference is the problem-solution technique is designed to take care of a instance wright here the buyer might not also understand also the problem or recognize how to deal with it.

The problem-solution presentation strategy has actually a number of advantages.

It is extremely versatile and also totally customizable.It is best suited for highly complex technological situations.It provides an in-depth analysis of specific needs or troubles.

The problem-solution presentation method likewise has actually a number of disbenefits.

Its complexity renders it hard for incompetent saleshuman being to control the whole procedure.It is time-extensive, frequently taking several appointments including multiple disciplines, over a period of weeks or also months.Multiple Steps are Needed

The problem-solution presentation technique consists of multiple procedures. Here are eight procedures I follow using the problem-solution presentation strategy.

Agreement between buyer and also seller to complete the evaluation.Assemble the seller team and determine the customer’s mirror team.Agree on a timeline and also the scope of the analysis.Conduct the actual analysis.Form conclusions and also recommfinished courses of activity based upon the analysis.Develop the sale presentation based upon the analysis, conclusions, and also recommfinished course of action.The sales team delivers the sales presentation to the customer mirror team.Implement the agreed-upon actions.Example

I can’t provide you a verbatim example of a problem-solution presentation, or this short article would most likely run several hundred even more pages than you would certainly desire to read! However, I have the right to offer you an example of a situation wbelow I provided the problem-solution approach.

I remained in a function where I led groups of salespeople, finance, and also product supply specialists to analyze entire departments of a grocery save. The goal was to maximize department revenues by optimizing the product assortment and also layout of the department.

The evaluation forced the retailer to provide months’ worth of detailed financial and also volume information for eexceptionally product brought in the department. We combined their indevelopment via complex psychographic indevelopment to determine the mix of products that would certainly maximize profits and also customer satisfaction. Then, through the optimized assortment, we designed shelf layouts that incorporated each product in its many logical and effective place.

Once the analysis, conclusions, and referrals were emerged, we assembled all the indevelopment in presentation notepublications. With all the information these presentations typically ran over 100-pages!

Finally, when every little thing was published, our offering team comprising of salescivilization, finance, and product supply folks, presented to the customer’s mirror team. Often these presentations ran over 2 hrs.

Once all the agreements were made, we establimelted implementation groups responsible for making the alters in every keep.

All-in-all it was not unwidespread for this procedure to take 2-3 months for every retailer we operated through. However before, we only committed to this kind of work when tright here was a far-ranging long-term upside for our company! Given all the time, power, and specialization to carry out the evaluation and also make the presentation.

Both the need-satisfactivity and problem-solution presentation methods might involve presenting to a group of world. So next, let’s look at some of the nuances of presenting to groups.

Basics of A Group Presentation

Tright here are two kinds of team presentations I participated in or yielded over the years. One form is what I speak to the one-to-many, wbelow I current to a customer’s team. The other form and also the one I chosen the many is the many-to-many kind of, where a group from the seller firm presents to a team from the buyer firm.

Delivering successful group presentations is complex bereason many kind of civilization are affiliated, you cover most material, and also the material itself is normally complicated.

I can’t perhaps cover every little thing about running a successful team meeting in this post. Nonetheless, tbelow are a few basics you have to understand also to conduct effective team presentations.

Get plenty of space

These team presentations are often conducted in a big meeting or board room. There’s nopoint worse than stuffing 15 world right into a room that holds ten.

Arvariety for even more time than you think you’ll need

If you need 90 minutes, ask for two-hours. No executive will comsimple if you end up 30 minutes beforehand, but you stand also the threat of shedding civilization if you go over your allotted time.

The more civilization, the more structured the presentation method. Controlling the attention of any type of large team needs a presentation that is extremely structured and arranged.

Start through introductions

Chances are individuals that know each other, yet not everyone else in the room, so start through easy introductions of name and duty.

Publish an agenda

Let the civilization understand what will certainly be covered and also in what order. This is likewise a perfect time to let civilization recognize what to intend for the remainder of the meeting.

Have a designated question and answer time

Open questions and also answers throughout a presentation with huge teams are also distracting. If tright here are major sections to your presentation you deserve to have a question and answer session for each area. Otherwise, you might elect to have one question and also answer section at the end of the presentation.

Asauthorize a timekeeper

For exceptionally complicated, lengthy presentations, have actually someone on your team serve as a timekeeper to assist save you on track and also from going over your time limit.

Appoint a designated note-taker on your team

The note taker requirements to capture key comments, inquiries, and also agreements for recommendation later on.

Get engagement and agreement as you go

I understand I shelp not to have actually open inquiries and answers throughout the presentation, but that doesn’t intend you make the presentation favor a robot from the front of the room. If you view head nods, ask if they agree. If you watch someone through a involved or quizzical look on their challenge, ask if they have a question. If the problem is basic, handle it. Otherwise, say you’ll answer their question in just a minute (or in the Q&A at the end).

Focus on benefits

Talk about and also reinforce the crucial benefits of your solution throughout your presentation. If there is a product supply person in the room, cite the benefits that accrue to that department. If there is a finance person talk to them around financial benefits. And so on! Make sure eexceptionally perchild in the room hears the benefit of the proposal as it concerns them!

Summarize the benefits

Just as you’re gaining all set to cshed, summarize, or restate the key benefits you mentioned throughout your presentation. Aacquire, make sure everyone hears the benefit that your solution brings to them in their work!

These tips are just the basics of running a successful group presentation. I can’t guarantee your success by complying with them, however I have the right to simply around guarantee failure if you disregard any of them!

As you technique the close, you will certainly virtually certainly have actually points the buyer wants to question or negotiate. So following, let’s talk a little little bit around just how to collection yourself and also your team up for successful negotiations.

Win-Success Negotiating

I knew a couple of salesworld over the years who had actually a “take it or leave” perspective. They had actually one proposal, and also one means of doing company and they were all set to walk amethod from service if the buyer didn’t accomplish all their requirements.

On the various other hand, I also ran across a couple of customers that had actually a “take it or leave it” mindset. They made whatever before requirements they felt they can gain ameans through pressuring suppliers to fulfill their demands. They figured if one supplier didn’t satisfy their needs the next supplier most likely would.

I didn’t like functioning via either sellers or buyers that took that hardline strategy.

In my opinion, a relational salesperboy must be ready to negotiate whether you are talking to a single buyer or a buying team. Over the years, I discovered the trick is to arrangement your points of negotiation ahead of time. By planning ahead of time you’ll know wbelow you can compromise and also wright here you cannot.

For example, you need to know:

What extra services deserve to you provide that competitors execute not?Is your price firm, or is tbelow some flexibility?Are there payment terms or a payment plan?Can you provide any type of totally free solutions (like training) or devices upgrades?Can you sell flexible shipment dates?

At Procter & Gamble (and the majority of various other big companies), our prices and terms were resolved, so I had actually to create negotiating adaptability in other means. I can conveniently market various shipping days, various amounts and also product assortment, and also in some situations, product training.

The allude is that I was clear around the things I can not negotiate. Likewise, I clarified that I was happy to negotiate where I had actually adaptability.

Which Presentation Method is Best?

So far, we have actually covered the five many prevalent offering cases and the 4 presentation approaches. Now, it is time to recognize which presentation technique is best for you and also your instance.

Your selling objective is the starting point in deciding which presentation technique to usage. If you are making a sales presentation, you will certainly take a different method than if your objective is to gather the information you can usage later to construct a sales presentation.

Generally speaking, if you are making a sales presentation, the memorized or persuasive offering technique is best. However, if you should understand also buyer priorities or uncover buyer demands or problems then the needs-satisfactivity or problem-solution techniques are best.

Yet, tbelow is no single ideal method. When selecting your presentation approach you need to consider

the experience of the salesperchild,your objective,the nature of the product,the indevelopment around the buyer’s require or problem,and a organize of various other variables.

We’re Not Done through our Sales Presentation!

Although we’ve made many progress, we’re still not all set to watch the buyer yet!

Sure, we’ve done our prospecting, some approach planning, and also we’ve decided on a presentation method. However, we still must develop that all-vital presentation! In the next short article, we’ll take a tough look at the necessary aspects we need to encompass in our presentation.

The Ultimate 10-Step Sales Presentation Series

Step4: The Presentation is the fifth in a series of short articles, which have actually been produced to teach you just how to craft and also deliver the Ultimate Sales Presentation in 10-Steps.

If you missed a prior post in this series or you desire to evaluation one aget, you’ll find them here:

Kick-Off: The Ultimate 10-Tip Sales Presentation

Tip 1: Customer Prospecting

Step 2: Pre-Approach Planning

Tip 3: The Approach

Step 4: The Presentation – Part 1 (you’re here)

Steps 5-10: Coming soon. A new article releases eexceptionally two weeks.

If you desire to make sure you don’t miss out on among these short articles, you can authorize as much as obtain the series here.

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